Clik here to view.
Driving your brand in dental marketing & advertising
Speaking of attention-getting dental marketing and advertising, here’s a clever idea that caught our eye in Coeur d’Alene, Idaho. (Getting attention is a good first step.) Driving Dental Advertising in...
View ArticleClik here to view.
Fun or Foolish: You Can’t Afford Out-of-Home Healthcare Advertising Unless...
One of the things we like about the ad industry term “out of home media” is that it can mean so many things that are fun, foolish and effective. But the first challenge for healthcare, provider and...
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Doing Well by Doing Good: A Natural for Healthcare Advertising Placement
Here’s an attention getting advertising media opportunity that might fit with some healthcare and hospital marketing plans as well as for medical practice advertising and others. The core concept is...
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6 Super Graphics: Ideas to Super-Size Patient Experience and Advertising
The traditional textbook for hospital design and décor is a quick read. Historically, the hallmark of doctors’ offices and medical facilities—from reception areas to exam rooms—has been stark, sterile...
View ArticleClik here to view.
7 Strategies for Maximum-Effective Office Signs
How to make your on-premise practice sign recruit new patients One of the best long-term marketing tools for any consumer-direct practice is, unfortunately, often neglected or under-utilized. It’s easy...
View ArticleClik here to view.
Vehicle Wraps Get Around: Effective Mobile Marketing on Wheels
Our office sign contest a while ago spawned the following case study from a subscriber about success with attention-getting vehicle graphics—know in the trade as “wraps”—for healthcare marketing....
View ArticleClik here to view.
Billboard Basics: The Challenges of Outdoor Advertising in Healthcare
One of the oldest forms of advertising is everywhere, but it’s tough to do it right. The first American “billboard” appeared about 175 years ago to announce the circus was coming to town. These days...
View ArticleClik here to view.
Signs of the Future for Healthcare Marketing and Advertising? This Billboard...
Ads with Eyes: Gender & Age Aware Billboards The iconic, Spielberg science fiction film Minority Report set us up for this one nearly a decade ago. But right now, a new billboard technology is...
View ArticleClik here to view.
7 Strategies for Maximum-Effective Office Signs
How to make your on-premise practice sign recruit new patients One of the best long-term marketing tools for any consumer-direct practice is, unfortunately, often neglected or under-utilized. It's easy...
View ArticleClik here to view.
Driving Your Brand in Dental Marketing & Advertising
Speaking of attention-getting dental marketing and advertising, here’s a clever idea that caught our eye in Coeur d’Alene, Idaho. (Getting attention is a good first step.) Driving Dental Advertising in...
View ArticleClik here to view.
Signs of the Future for Healthcare Marketing and Advertising? This Billboard...
Ads with Eyes: Gender & Age Aware Billboards The iconic, Spielberg science fiction film Minority Report set us up for this one nearly a decade ago. But right now, a new billboard technology is...
View ArticleClik here to view.
Fun or Foolish: You Can't Afford Out-of-Home Healthcare Advertising Unless...
One of the things we like about the ad industry term “out of home media” is that it can mean so many things that are fun, foolish and effective. But the first challenge for healthcare, provider and...
View ArticleClik here to view.
Billboard Basics: The Challenges of Outdoor Advertising in Healthcare
One of the oldest forms of advertising is everywhere, but it's tough to do it right. The first American "billboard" appeared about 175 years ago to announce the circus was coming to town. These days...
View ArticleClik here to view.
6 Super Graphics: Ideas to Super-Size Patient Experience and Advertising
The traditional textbook for hospital design and décor is a quick read. Historically, the hallmark of doctors’ offices and medical facilities—from reception areas to exam rooms—has been stark, sterile...
View ArticleClik here to view.
Vehicle Wraps Get Around: Effective Mobile Marketing on Wheels
Our office sign contest a while ago spawned the following case study from a subscriber about success with attention-getting vehicle graphics—know in the trade as "wraps"—for healthcare marketing....
View Article
